This blog post is a part of a series of blogs on the participation of foresters from the Slovenia Forest Service in the LIFEGENMON and GenTree project joint stakeholders event on forest genetic monitoring, which took place from 23 rd to 25th of October 2017 in Thessaloniki, Greece. For more context, please read part 1: From Ljubljana to Mount Olympus.
On Tuesday, the “main course” of the joint stakeholders event took place – presentations on everything related to forest genetic monitoring took place in the morning, and discussions in moderated discussion groups took place in the evening. It was nice to hear the greetings and welcoming words from the representatives of both organising projects and the Greek institutions, aimed at us, the foresters, and even an argument for close-to-nature forestry from the Dean of the Forestry faculty on Aristoteles University of Thessaloniki.
The presentations of the LIFEGENMON and GenTree project collaborators, that ranged from legislation to data collection and laboratory work, were well-presented and very interesting. The event also featured a common presentation from the Greek and Slovenian forest services titled: “Forestry, challenges for forests and needs from forest genetic scientists and projects”, which was presented by mag. Živan Veselič and Chrysi Sarvani. The presentation highlighted the greatest challenges that foresters are currently facing, the role of the forest services in the LIFEGENMON project and the needs of forestry practice from forest genetic scientists and researchers:
- Research and knowledge on forest genetics and early identification of actual threats to the genetic diversity of forest tree species.
- Scientific support to the actual challenges (problems) on tree species and forests.
- Scientific support in the processes of adaptation of forest legislation connected with actual challenges on tree species and forests.
- Relevant and accessible outputs of scientific research and projects.
Afternoon discusion groups and tips for communicating about forest genetic resources
In the afternoon, the participants took part in four discussion groups. The discussions were on a wide range of topics regarding forest genetic monitoring, from protocols and databases to the difficult task of communicating about forest genetic resources. Here is the summary in the form of tips for communicating about forest genetic resources:
- Have a plan. A communication strategy requires research on the needs, expectations and preferences of your target audiences. Clear and concise key messages are part of that strategy. Link to broader issues (give context) to increase understanding. Tailor your messages to the target audiences. Build long-term relationships.
- Tell a story. All audiences need an interesting and relatable story to truly grasp the messages. The story should make our audiences engage with our topics on an emotional level.
- Show, don‘t tell. „We understand what we see“. Conduct communication activities in the forest! Provenance trials convince policy makers, visualizations bring forest genetic resources closer to audiences.